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Connecting consumer with producer has always been the issue. Farmers are
generally too busy working their fields to spend time selling their produce. In
the past farmers would bring their produce to the farmers market on the weekends
to sell their products. Consumers were limited to purchasing goods on the
weekends at farmer markets. Stores then sprung up where a middleman would
purchase the produce from the producer and sell it from their store. Consumers
could purchase product from stores whenever they wanted (while the store was
open). Stores additionally provided advantages in shipping, since product could
be bulk shipped to the store and consumers were responsible for taking the
product home. |