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Connecting consumer with producer has always been the issue. Farmers are generally too busy working their fields to spend time selling their produce. In the past farmers would bring their produce to the farmers market on the weekends to sell their products. Consumers were limited to purchasing goods on the weekends at farmer markets. Stores then sprung up where a middleman would purchase the produce from the producer and sell it from their store. Consumers could purchase product from stores whenever they wanted (while the store was open). Stores additionally provided advantages in shipping, since product could be bulk shipped to the store and consumers were responsible for taking the product home.